If you're like the rest of us, you get an inordinate amount of spam in your email box. And as a real estate professional, much of the spam is related to goods and services that will make me a better Realtor, help me sell more houses, jump higher, and give me breath that smells like a dewy spring morning.
So I'm going to choose one random bit of spam today that has nothing to do with real estate. But don't worry, I'll throw in an analogy alert at the end!
Today's product was something I just don't know how I could have lived all these years without. Squeez Bacon (I guess they left the "e" off of "squeeze" because their product is just so gosh darn efficient!). Yes, bacon that comes in a squeeze bottle. No fuss, no muss. No splattering bacon grease. Want some bacon on that cheeseburger? Just squeeze the bottle and a few strips of it extrude out for your dining pleasure. My favorite part of the description is, "Each serving is as healthy as real bacon." Thank goodness they didn't squeeze any of the health benefits out of the real thing!
Don't you hate sitting down to a breakfast of a nice, fluffy omelet only to realize that you forgot to buy any bacon? How wonderful it would be to open the cupboard and grab a bottle of Squeez Bacon and squirt a few rashers on your plate. Yum!
Each bottle holds the equivalent of 64 strips of bacon. It doesn't need refrigeration, and has a shelf life of 12 years! I think I'm going to order a case.
And I love their slogan, "If it's edible, it's better with Squeez Bacon!" My next bowl of vanilla ice cream doesn't know what's waiting for it.
So what does this have to do with real estate? (Analogy Alert!) If you're a real estate professional, think about all of the spam you get about sure-fire web sites, can't-miss short sale practices, million dollar making listing presentations. And consumers are bombarded with spam about how to buy foreclosures for pennies on the dollar, lower than market rate mortgages and zero-investment opportunities that will have you flipping real estate like a pro.
But when you think about it, all of these offers (and some of them come from very reputable companies) are just like Squeez Bacon. A costly imitation of the real thing that will leave a bad taste in your mouth.
My advice? Real estate professionals -- nothing is going to help you sell more real estate than good old hard work. Save your money on the "sit-back-and-watch-the-money-roll-in" offers and go back to the basics -- working your contact list, community outreach and networking and all of the other things that our profession has used for years.
And if you're a consumer? Forget the offers that can turn you into Donald Trump overnight. Find a Realtor you trust, listen to his or her advise, and buy your next home or investment property the old fashioned way: with good research, good advise and a proper down payment!
Realtor, ABR, CRS, PSA, SFR, SRS, SRES
415 North Broad Street
Lansdale, PA 19446
Direct: (215) 853-2624
Office: (215) 647-0700
Fax: (215) 529-8931
PA Lic # RM423982
Copyright © 2010-2018 Richard Strahm. All rights reserved worldwide.