Bait and Switch
We all hate it. Yet in so many different sales environments it still exists.
Even in Real Estate.
Some of the worst:
· Using pictures of different properties when advertising
· Using flowery, praising prose in the description only to find out in person that the place is a dump
· And the worst – keeping a house on the market as “active” when it’s really under binding contract – so the agent can then hard sell all of their other listings to unsuspecting callers.
As I said – Bait and Switch – we all hate it.
Except for this one below – a must watch video!
Realtor, ABR, CRS, PSA, SFR, SRS, SRES
415 North Broad Street
Lansdale, PA 19446
Direct: (215) 853-2624
Office: (215) 647-0700
Fax: (215) 529-8931
PA Lic # RM423982
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