Strahm Sells!: Signs, signs, everywhere there's signs

Signs, signs, everywhere there's signs

I have read a few blogs in the past about real estate signs.  And know from the maelstrom of comments that the last thing I want to do is post a picture of a damaged or embarrassing looking real estate sign (people can get so touchy!).  But lord knows I could, because there are so many out there.

Your sign is an extension of you - and one of the most visible examples of your marketing.  Why would you want to leave a damaged, defaced or decrepit sign out in public view?  It reflects poorly on the property it sits in front of, and it reflects poorly on you.

I see dented metal signs.  Post-hung signs that dangle in the breeze from only one S-hook.  Signed buried in weeds.  The list goes on and on . . .  And remember, folks.  Your damaged sign reflects poorly not only on you, but also your office, and on all agents who share your franchise marks.

So I'm going to use a local business as my example today:

Spots Authority

What does this sign tell you?  That it's a store that specializes in firehouse dogs ("The Spots Authority: Your resource when you have 101 Dalmatians")?  That it's you go-to retailer when you need expert advice on the measles? Or that the store may not be any more inviting than the sign advertising it . . .

My point:  Damaged real estate sign = perceptions of damaged house.  Or damaged agent.

Maybe it's a case of an agent who doesn't periodically drive by his or her listings (and some of these damaged signs are up for weeks or months in that condition!).  Maybe the agent doesn't understand the power of the sign.  Perhaps they are of the mindset, "This was an expensive sign, and I'm going to use it until it rusts back to mother earth."

Now that spring has sprung - visit your signs and replace the damaged ones!  Your sellers will thank you, and so will your business.


 Richard Strahm is an award winning Realtor specializing in the North Penn areas of Montgomery County -- Lansdale, Upper Gwynedd, North Wales, Towamencin, Hatfield -- and beyond!  Visit him at or call today at 215-853-2624 for a free and private consultation about all of your real estate needs.
Richard Strahm
Broker / Owner
American Foursquare Realty - Lansdale, PA

415 North Broad Street
Lansdale, PA 19446

Direct: (215) 853-2624
Office: (215) 647-0700
Fax: (215) 529-8931


PA Lic # RM423982

Copyright © 2010-2018 Richard Strahm.   All rights reserved worldwide.

Comment balloon 10 commentsRichard Strahm • April 25 2010 12:42PM


Richard: Great post, and a great use of the picture to get your point across.  Thanks for sharing!

Posted by David Obbee ( about 9 years ago

Richard, This blog confirms why I'm a subscriber. Excellent. I'm always doing sign checks while I'm out and about. I have a  sign shop in the back of my sporty little Murano. I say only half jokingly, never trust an agent with a dirty car or a beat up sign.

Posted by Charles Edwards Bentonville, AR REALTOR, Bentonville Real Estate Agent and Broker (Coldwell Banker Harris McHaney & Faucette 479-253-3796 ) about 9 years ago

If you'll forgive the pun, you are "spot on" with this post!

Posted by Lisa Walston (Atlas Property Group and Abbey Church Properties) about 9 years ago

Great post and so very true!!!  It really is how we make a good first impression!!!

Posted by Deborah Byron Leffler BzyBee Real Estate Lady! (Keller Williams Realty Boise) about 9 years ago

David - pictures are truly worth 1,000 words!

Charles - I carry riders with me, but the signs themselves are to big (and noisy!) to carry around all of the time.  I do carry Windex and paper towels, because a lot of my signs seem to be grass clipping magnets (and the homeowner never cleans that crap off . . .).

Lisa - G-R-O-A-N!!!  But I loved it! 

Deborah - As they say, you only get one chance to make a good first impression.  But a damaged sign can leave hundreds of lingering bad impressions.

Posted by Richard Strahm, Lansdale and North Penn Real Estate (American Foursquare Realty) about 9 years ago

Our signs take a beating over time and I'm trying to figure out a way to "reface" them without having to replace the ones that the lettering has started to rub off.  Has to be a cheaper and better for the enivronment way than throwing them away.

Posted by Cindy Jones, Pentagon, Fort Belvoir & Quantico Real Estate News (Integrity Real Estate Group) about 9 years ago

Cindy - My sign panels are aluminium -- so they could just go to a recycling center. 

Posted by Richard Strahm, Lansdale and North Penn Real Estate (American Foursquare Realty) about 9 years ago

I recycle about every two years......the signs fade so quickly. 

Posted by Kay Van Kampen, Realtor®, Springfield Mo Real Estate (RE/MAX Broker, RE/MAX) about 9 years ago

Kay - I use Oakley ( and have had good luck with them.  The aluminum panels are guaranteed for five years against rusting, chalking, or breaking.

Posted by Richard Strahm, Lansdale and North Penn Real Estate (American Foursquare Realty) about 9 years ago

Great post!  And so true... 


Posted by The Scott Loper Team Bux-Mont Premier Properties (Keller Williams Real Estate - Montgomeryville) about 9 years ago